Genre

Genre

- Genre is a way of categorising media products based off of its conventions. They are important to the audience as it helps people to decide what types of movies they like and dislike and is also important to institutions as it helps to target an audience, set rules and guides.

- Sub-genre is a category within a genre, its where the product has a slight bit of another genre but not enough for it to be a hybrid. For example the movie halloween. Its genre is horror and the sub-genre is thriller.

- Hybrid genre is where two main genres are put together for example a rom-com such as Notting Hill. This benefits the institutions as well as it helps to attract more than one audience creating more popularity towards the product.